Audience Profile
16–25-year-old middle and up market audience of style conscious people.
Class demographic: I have chosen the AB-ABC1 class demographic to fit with the middle to upper market with quite a diverse age range. This means my audience will be up to date on current affairs and will be interested in the latest fashion trends. I can also include more intellectual elements into my magazine, as it will align with their cultural competency, satisfying my audience.
Hobbies: my audience will have an interest in style and fashion as well as being up to date with the latest brands. By having an awareness of any trends, I can draw in my target audience by focussing on these, making them more likely to read my magazine as it will reflect the zeitgeist. My audience will have a keen online presence, I can use other social medias to engage my audience and further promote my work.
Age: with my audience being 16-25, there is a range of different potential interests. Teenagers are typically still exploring their fashion preferences, while young adults are more likely to have refined their style, and many are looking for ways to express their evolving personality.
Gender: the target audience will be both females and males, though women may represent a slightly higher proportion of the market, the male segment is growing rapidly in terms of premium fashion consumption, this allows me to target both genders and widen my potential target audience.
PRIMARY AUDIENCE
SUBJECT 1:
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