nea work 10 sept

 

I made image brighter and tried and tested fonts to add models name. I will need to reshoot photos to make them brighter and change models hand positioning so it is easier for me to add text around my model. 

nea work 9 September

 

I tested out fonts for my masthead and chose my first front cover. 

nea photo footage

 here are my first shoot photos, when shooting I recorded a video and took screenshots from this of the stills I liked, this is why there are less images of some settings than others.

statement of intent

 

NEA pitch slides

 

Industrial context: the brand

 BAUER MEDIA GROUP:

Bauer Media Group operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as print shops, postal, distribution and marketing services. The Bauer Media Group acquired a collection of media brands including 'heat', 'closer' and 'Grazia'. Currently, they are the UK's biggest selling magazine publisher, with a diverse and passionate audience.

Their history goes back to 1953 where they launched the 'Angling Times and the acquisition in 1956 of Motor Cycle News. Later, in 2002, their magazine 'Closer' was launched as well as Britains first weekly glossy, 'Grazia', which launched in 2005. Their success is also demonstrated in their Women's Weekly magazines, including 'Take a Break', which has long been the UK's best selling women's weekly title. In addition, their 'TV Choice' magazine is the UK's biggest selling magazine.  

As stated on their website, they are 'committed to innovating and growing our publishing business expanding into digital, broadcast and experiential areas.' this was shown when in 2015, they launched a new magazine catered to the growing gardening market 'Modern Gardens', which, was said to be 'for an audience who want to enjoy their outdoor living space, without having to become expert gardeners. 

NEA initial thoughts

 

INITIAL IDEAS:

16-25 'style conscious'- take inspiration from iconic fashion magazines such as Vogue or GQ as these are well known by the age range due to their global reach. More recently I feel their magazines have been getting a lot more plain. social media is reviving the 2000s look, with old trends such as low rise clothing coming back to life. I want to capitalise on this and theme my magazine around this era, making my cover more lively than the modern ones seen today. this will help me attract my audience as it will be something different from the plain covers usually seen today.

‘Middle and up market’- able to promote more expensive products. Audience will be literate and well educated, include intertextual references to keep audience satisfied. 

The age range will have a strong social media presence, my magazine should include promotion of Instagram/TikTok accounts for my brand so my audience is more engaged and interactive. 

Double page spread- discuss any fashion events or trends, could include celebrity drama for the younger audience.  

Typically, these magazines will feature a celebrity on the cover, while I cannot replicate this, I can use the same techniques such as direct address as well as angles and lighting to make my magazine feel as upscale as possible. My model should also wear similar, expressive clothes.