Shelter advert.
https://www.youtube.com/watch?v=_YfE4l69pAk
This advert speaks out about the decline in the amount of social housing, costing millions of people a roof over their heads. the use of a diverse representation of people affected by this, helps shelter reach out to a wider audience, making everyone feel included. the advert is raising awareness to the reality of how younger generations will be impacted by this housing crisis.
I believe this advert creates a sense of empathy and guilt among the audience, leading to donations towards the Shelter charity, where the money can be put towards finding safe accommodation for the future generations.
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